Almost every automaker working on electric cars is also currently looking at ways to leverage their battery technology development into other products. It started with Tesla’s launch of ‘Tesla Energy’ in 2015 and now BMW, Renault, Nissan, and several others have also launched similar products or even new energy divisions.
Daimler also launched its ‘Mercedes-Benz Energy’ subsidiary last year with a home battery pack to compete with Tesla’s Powerwall, but they are now killing the program.
At the time, Mercedes-Benz had taken a very similar approach to Tesla.
They partnered with Vivint, Tesla Energy’s biggest competitor in the residential solar market in the US, in order to deploy its energy storage system.
Tesla has been selling its battery packs independently since launching Tesla Energy in 2015, but it has focused on deployment through its own solar installations since its acquisition of SolarCity.
The company had been selling to other solar installers, but those companies had to find other alternatives since they would be helping the competition by buying from Tesla.
For example, Sunrun was carrying the Powerwall, but they switched to LG Chem after the SolarCity acquisition.
Vivint went with Mercedes, which was marketing its product like the Powerwall. Even its marketing images looked oddly similar to Tesla’s own advertising for solar and batteries:
Click Here to Read Full Article
Recent Comments