This summer, just after Tesla Motors (NASDAQ:TSLA) showed off its Gigafactory to the press, Tesla CEO Elon Musk said the company would have an announcement related to its energy storage business later this year. The teasing continued when Musk mentioned upcoming “next-generation technology” for its energy storage solution during the company’s second-quarter conference call.
Now, Tesla is giving investors a clearer idea of what to expect, and it’s putting a target date on this new technology’s unveiling. “Aiming for Oct 28 unveil in SF Bay Area of new Tesla/SolarCity solar roof with integrated Powerwall 2.0 battery and Tesla charger,” Musk said on Twitter Thursday morning.
Here’s a closer look at what this product might look like and what investors should know about it.
What to expect
An integrated solar and energy storage product in partnership with solar panel company SolarCity (NASDAQ:SCTY), where Musk is the largest shareholder and board chairman, isn’t necessarily news. Indeed, Tesla has described a product like this on several different occasions.
In July, shortly after Tesla revealed its proposal to acquire SolarCity, Tesla teased an integrated solar and energy storage product in the company’s update to its Master Plan. Tesla plans to launch “a smoothly integrated and beautiful solar-roof-with-battery product that just works,” the plan read, “empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app.”
In August, when Tesla announced it had reached an agreement with SolarCity to combine, Tesla said an acquisition would enable the company to “create fully integrated residential, commercial and grid-scale products that improve the way that energy is generated, stored and consumed.”
And Musk specifically noted during SolarCity’s second-quarter conference call in August that the differentiated product the solar company has been promising to unveil later this year is “a solar roof.” In other words, the solar roof will be the roof itself.
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