Ten years ago, Elon Musk outlined Tesla’s “secret” master plan to scale up its automotive business by building progressively cheaper vehicles, while also calling Tesla a “side project” to Musk’s space exploration company SpaceX. Much has changed since then, and in hindsight it’s difficult to argue that Tesla failed at this mission: The Model S beat its competition in the high-end luxury segment, and the premium mass-market Model 3 is set to debut at a base price of US$35,000. Following the company’s success thus far on implementing its first master plan, it’s no surprise that Elon Musk’s announcement that he was working on a second plan was met with great anticipation. Well last week he did release that plan, and it included autonomy, solar power, some vehicles we expected, and some vehicles we didn’t.
Tesla’s second master plan: A look ahead
on July 27, 2016
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